Kind words
“Ashley is a consummate pro – an imaginative writer, a grafter, a great collaborator and a thoroughly nice chap to boot.
I had the huge pleasure of working with him on the Dream Big campaign for Staysure and he was bursting with ideas and energy.
A big thinker who also has an eye for tiny detail. He's a rare beast.”
Shaun McIlrath, Chief Creative Officer (ex-Iris, VCCP, Heresy)
“Ashley shouldn’t really exist. Copywriting types tend to come in two distinct flavours: the big picture creative ones, and the detail-obsessed style guide nerds.
Somehow, improbably, Ashley is both.
This makes him uniquely valuable to organisations who take their tone of voice seriously – cos he’s both super insightful about how the voice influences ideas and the culture, *and* he can tell you exactly how Tesco uses hyphens.
You want him in strategic conversations *and* proof-reading your thing before it goes out the door.
It’s possible that Ashley is in fact secretly two people. Both of them excellent.”
Nick Parker, That Explains Things, Tone Knob
More kind words
“His passion for language shines through and he’s consistently made our materials more engaging and effective. He cares for his team as much as his craft, coaching and supporting them to deliver brilliant writing.”
“Absolutely spot on… Very professional approach”
“Commercial acumen and efficiency… An exceptional ability to work with people from many different backgrounds”
“Consistently delivers top-quality articles which are original, informative, entertaining and very carefully thought out and crafted”
“Responsive, flexible and thoughtful”
“Strong, passionate, and confident in his ability to shape powerful creative copy”
“Passionate about everything copy, and his relentless search for the original is second to none”
“A hawk-eye for detail”
“Clear and eloquent...takes the intelligent approach”
“A brilliant copywriter, masterful at manipulating the English language to stay within the brand’s tone of voice”
“Exceptional facility with language and first-class writing skills”
“He has that rare ability to balance creativity with meticulous attention to detail, every word had intent, every message had impact”
“A natural ability to add warmth and humour when appropriate”
“Prompt, thorough, intelligent, conscientious and on-brief”