Ashley Morrison?

He’s all about words.

Tone of voice

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Creative direction

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Copywriting

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Tone of voice ・ Creative direction ・ Copywriting ・

A few words about me

I’m a creative director with a copy focus. A storyteller, tone of voice lead and all-round wordsmith. Based in rural Essex Cambridge Borders, I’ve helped some of the nation’s biggest brands find, define and use their voice.

Heading up the copy teams and brand voice at Tesco, John Lewis and Staysure, my words have made a lot of people do things. Usually buy stuff. From beans to jeans to dreams. And often with a smile on their face.

Words that worked